| 论南岳衡山旅游商品的深度开发 |
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| 引用本文： | 彭蝶飞.论南岳衡山旅游商品的深度开发[J].热带地理,2002,22(4):355-358. |
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| 作者姓名： | 彭蝶飞 |
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| 作者单位： | 湖南环境生物职业技术学院,湖南,衡阳,421005 |
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| 摘 要： | 南岳衡山不仅是南方重要的旅游商品批发中心，而且是我国重要的旅游商品生产基地。副主席据南岳衡山旅游商品开发中存在的一系列问题，提出应以佛教文化、寿文化为主题形成龙头旅游商品，以提升品牌形象和整体形象，通过面向市场，依托衡山，整合资源，突出特色，严格管理，加强促销等策略进行深度开发。
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| 关 键 词： | 衡山 旅游商品 开发 湖南 佛教文化 寿文化 |
| 文章编号： | 1001-5221(2002)04-0355-04 |
| 修稿时间： | 2001年9月28日 |
A STUDY ON FURTHER DEVELOPMENT OF TOURISM COMMODITIES IN THE NANYUE HENGSHAN MOUNTAIN |
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| PENG Die-fei.A STUDY ON FURTHER DEVELOPMENT OF TOURISM COMMODITIES IN THE NANYUE HENGSHAN MOUNTAIN[J].Tropical Geography,2002,22(4):355-358. |
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| Authors: | PENG Die-fei |
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| Abstract: | The Hengshan Mountain is not only an important wholesale lesale centre of tourism commodities,but also an essential producing base in China. Some problems in developing tourism commodities are analysed. It is considered that Buddhism Culture and Longevity Culture should be regarded as the theme subject so as to strengthen the brand effects and the integrated image. A series of efficient measures should be adopted to promote the further development of tourism commodities in the Mountain. |
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| Keywords: | Nanyue Hengshan Mountain Tourism commodities Further exploring Culture |
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