民族村寨社区参与旅游规划路径研究——以西双版纳曼景法旅游社区为例

以田野调查为主,结合观察、座谈、深度访谈等方法,通过考察曼景法旅游社区在旅游规划决策、旅游项目开发、旅游利益分配、社区环境维护等4个方面的参与现状及问题,从5个方面构建其社区参与旅游规划的实现路径:1)识别利益主体和旅游需求:曼景法社区的利益主体由西双版纳州政府、该村村民、游客和周边社区组成,各自的利益诉求决定其参与内容和行为；2)明确旅游规划的战略目标定位:面向自驾车游客、散客及小型团队,以休闲、度假和文化体验为主的“傣家乐”；3)确定社区参与旅游规划的具体途径为:参与旅游项目与产品规划、旅游营销、社区

Route to Community Participation in Tourism Planning for Ethnic Villages: A Case Study of Manjingfa Community in Xishuangbanna

Problems and present conditions of the participation of Manjingfa Dai community in tourism planning decision,tourism project development,tourism benefit distribution,and village environment protection are investigated by using the methods of field survey,informal discussion and in-depth interview with the villagers.The route to the community participation in tourism planning can be built up from the following five aspects:1) identifying the beneficial owners and the demands for tourism:the beneficial owners would include the government of Xishuangbanna,the local villagers of Manjingfa community,and the adjacent communities;2) positioning the strategic objectives of tourism planning:the tourism would be of rural leisure,vacationing in Dai village with a brand of Happy Dai Family,experiencing the folk culture,and the tourism market would face the self-drive tourists,small group of tourists,as well as the independent tourists;3) selecting the main paths to community participation in tourism planning:participating in designing of torism products,tourism marketing,constructing tourism organization,conducting linkage tourism developemt with the surrounding communities.4) establishing a system to investigate tourist information and perception of the residents,appraising the implementation of the tourism plan,bridging the gap between the reality and the plan.5) constructing a mechanism to realize community participation in tourism planning,which would include the improvement of the administrative system,legal guarantee,personnel training,knowledge guide and economic promotion.