Freshwater Deficiency and the World Market

The causes of freshwater deficiency are considered, the main causes being poor environmental conditions and excessive water consumption. The problem of water deficiency is shown to be insoluble without the development of intense water use, conservation, and protection. Based on studying water as a commodity, it is asserted that the market mechanism is not sufficient to cope with water deficiency. The potential of the international water market is shown to be very limited in contrast to the market of water-efficient processes and water-retaining products.