乐山大佛旅游资源的国内旅游价值评估

首先介绍了评估非市场物品价值最有效的方法--旅行费用法的理论基础,并提出了确定多目的地旅游权重和闲暇时间的机会成本的方法,计算得出乐山大佛景区的旅游权重为0.0774,时间机会价值取工资率的40%.以实际调查资料为基础,利用费用支出法计算得出乐山大佛景区2003年旅行费用支出为4.08亿元,利用机会成本法计算得出其旅游时间价值为0.67亿元,利用旅行费用法计算得出其消费者剩余为8.42亿元,国内旅游价值等于三者之和,为13.18亿元.表明乐山大佛的国内旅游价值是相当高的,其值主要受到旅行费用支出的影响,当然也受到国内外旅游业的发展形势、乐山地区的旅游政策、旅游规划及景点建设和管理等因素的影响.

Assessing the Tourism Value of Tourism Resources of Leshan Grand Buddha

The values of tourism resources include tourism value,scientific-research value,historic culture and education value,environmental value,option value,bequest value and existence value.Many researchers have done a lot of studies on assessing tourism resources'scales,quality,hierarchies,exploiting prospects and conditions as well.Only a few did some researches on evaluating the values of tourism resources.In fact,it is necessary to estimate the values of tourism resources.In this article the author introduces a newly-developed method-Travel Cost Method.The author proposes a way to get the index of multi-destinations' travel and to define the opportunity cost of the recreational time.According to the investigative data on the spots,the tourism value of tourism resources of Leshan Grand Buddha is evaluated by using Expenditure Method,Travel Cost Method and Opportunity Cost Method.It turns out that the tourism value of tourism resources of Leshan Grand Buddha is 1.318 billion yuan(RMB).With the development of tourism,the number will change.