C2C商务模式下中国剪纸文化交易景观格局——以淘宝网络店铺的实证为例

互联网等现代信息空间为研究非物质文化景观,提供了新数据源和互动平台。本研究以中国剪纸文化为例,借助淘宝API,利用规则化网页采集工具,提取了淘宝网中销售中国剪纸商品的网络店铺基本信息和产品交易信息,利用GIS可视化与分析方法,开展C2C新型商业模式的文化交易景观表达,挖掘景观内涵和意义。结果表明:C2C模式下的文化交易景观与传统文化区具有明显耦合性,网络店铺和消费者分布在京津冀、长三角和珠三角区域形成明显的核心聚集区;同时,不同剪纸流派发展状况差别显著:陕北剪纸、蔚县剪纸等北方派剪纸在交易中占据主导地位,交易关系集中在中国东部和中部地区。本研究是文化地理学研究视角和研究方法在信息时代的重要扩展,对于全面认识当代中国非物质文化产业转型与发展态势具有现实参考意义。

Chinese Paper-cut Cultural Landscape Pattern in the C2C E-commerce Market

Internet and other modern information space provide a new data source and interactive platform for the study of intangible cultural landscape.In this paper we took the culture of the Chinese paper-cuts as an example,basing on urban spatial statistics unit and using the regularized webpage acquisition tool,with the help of the Taobao API,extracted the basic information of the E-shops and the trade information of the products.Then we used the visualization and analysis methods of GIS to carry out the expression of cultural trading landscapes under a new C2C business models.The results showed that： the cultural trading landscapes under C2C mode has a significant coupling with the areas of traditional culture,and the E-shops and consumers distributed in Beijing,Tianjin,the Yangtze River Delta and Pearl River Delta region which formed the core areas.At the same time,the development of different paper-cuts genre is significantly different： the northern faction paper-cuts like northern Shaanxi and Yuxian paper-cuts are in the dominated position in the trading.The trading relationship is concentrated in China＇s eastern and central regions.It is an important extension of the research perspectives and research methods of cultural geography in the information age,and has practical significance for the comprehensive understanding of the transformation and development trend of China＇s non-material culture industry.