| 空间数据挖掘技术在分析型客户关系管理中的应用 |
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| 引用本文： | 崔金香,万鲁河.空间数据挖掘技术在分析型客户关系管理中的应用[J].测绘与空间地理信息,2009,32(2). |
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| 作者姓名： | 崔金香 万鲁河 |
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| 作者单位： | 哈尔滨师范大学,地理科学学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 随着企业竞争的日益激烈,以"客户为中心"的服务理念日趋成熟,具有强大分析功能的分析型客户关系管理也就随之成为市场的研究热点,可以毋庸置疑地说它是决定企业能否在竞争中处于不败之地的重要因素.而分析型客户关系管理离不开数据挖掘技术的支持,如今,随着空间数据的日益膨胀,空间数据挖掘技术在客户关系管理中的应用显得日益突出.从分析型客户关系管理的功能和空间数据挖掘的过程出发,阐述了基于空间数据挖掘技术的集成分析型CRM的总体框架及其空间数据挖掘技术在分析型CRM中的具体应用.
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| 关 键 词： | 分析型客户关系管理 数据挖掘 空间数据挖掘 空间数据库 |
The Application of Spatial Data Mining Technology in Analytical Customer Relationship Management |
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| CUI Jin-xiang,WAN Lu-he.The Application of Spatial Data Mining Technology in Analytical Customer Relationship Management[J].Geomatics & Spatial Information Technology,2009,32(2). |
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| Authors: | CUI Jin-xiang WAN Lu-he |
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| Institution: | College of Geography Science;Harbin Normal University;Harbin 150001;China |
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| Abstract: | With the increasing of competition between enterprises,the services idea of customer centered is becoming mature.The analytical customer relationship management with powerful analysis functions is becoming the research spot in the market as well.It is the important factor of the enterprise to win in the competition.The analytical customer relationship management depends on the data mining technology.Nowadays,with the enrichment of spatial data,the application of spatial data mining technology in customer re... |
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| Keywords: | analytical customer relationship management data mining spatial data mining spatial database |
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