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CHILDREN'S PERCEPTION OF A DOWNTOWN SHOPPING CENTER
Authors:Geoffrey C. Smith  Denis J. B. Shaw  Peter R. Huckle
Abstract:This paper offers an exploratory investigation of the effects of a child's age on three behavioral constructs (awareness space, activity space, and attitude) concerning a downtown shopping center in Bristol, England. The data are elicited from three samples of Bristol school children defined according to age and are analyzed using statistical inferential procedures. The results disclose that awareness space and activity space consistently increase with age. In addition, attitudinal responses to specific features of the shopping center exhibit a gradual change over a long-term period.
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