| 丹霞山形象定位与市场推广初探 |
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| 引用本文： | 吴志才.丹霞山形象定位与市场推广初探[J].云南地理环境研究,2006,18(3):86-90. |
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| 作者姓名： | 吴志才 |
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| 作者单位： | 华南理工大学,旅游与酒店管理学院,广东,广州,510006 |
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| 基金项目： | 华南理工大学校科研和校改项目 |
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| 摘 要： | 丹霞山自开发以来的20多年中,游客明显以1996年为分界点,认为1996年以前游客徘徊不前的根本原因是旅游地形象危机,1996年后游客每年平均以近20%的速度增加的主要原因是丹霞山新景区的开发给景区注入新的形象并进行了有效的市场推广,丹霞山从而进入了发展的黄金时期.通过对游客与员工的抽样调查,在分析丹霞山资源和市场的基础上,对旅游地的形象定位进行了分析,并根据丹霞山的实际提出了市场推广策略.
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| 关 键 词： | 丹霞山 形象定位 市场推广 |
| 文章编号： | 1001-7852(2006)03-0086-05 |
| 收稿时间： | 2005-09-28 |
| 修稿时间： | 2005-11-21 |
A PRELIMINARY DISCUSSION ON THE IMAGE POSITION AND MARKET PUSH OF THE MT. DANXIA |
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| WU Zhi-cai.A PRELIMINARY DISCUSSION ON THE IMAGE POSITION AND MARKET PUSH OF THE MT. DANXIA[J].Yunnan Geographic Environment Research,2006,18(3):86-90. |
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| Authors: | WU Zhi-cai |
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| Institution: | School of Tourism and Hotel Mangement,South China University of Technology, Guangzhou 510006,Guangdong, China |
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| Abstract: | Tourists have formed a 1996'boundary point obviously since the over 20 years of the MT.Danxia developed,which regards the basic reason is tourism destination image crisis and major reasons of the yearly average 20 percent increasing tourists since 1996 are the MT.Danxia new landscape area development and new image' forming and validity pushing.The MT.Danxia has entered developing golden period.According to tourists and employees sampling,it carries out image positioning on the basis of analyzing the MT.Danxia image and brings out some suggestions on market push. |
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| Keywords: | MT Danxia image position market push |
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