基于IPA方法的喀斯特洞穴旅游解说系统满意度评价的实证研究——以重庆市芙蓉洞为例

采用IPA(Importance - Performance Analysis)方法,以重庆市武隆县芙蓉洞为例,从游客角度,对其旅游解说系统的满意度进行研究。通过研究得出以下结论:(1)喀斯特洞穴拥有丰富的科学内涵,游客对导游解说的期望最高,希望导游在解说过程中以洞穴科学为主,将科学性与趣味性结合,以增强吸引力;(2)喀斯特洞穴中的解说牌示是游客自主游览的重要解说媒介,游客的关注度极高,希望其布局在恰当的位置,内容简明、准确、科学,图标符合国际惯例和国家标准,并注意外形与溶洞环境相协调;(3)喀斯特洞穴游客中心的使用频率较高,所处位置、外形、功能、特色服务等均会对游客的第一印象产生较大影响,是增强其整体满意度的重要因素。 

Empirical research on evaluating the satisfaction of karst cave tourism interpretation system based on the IPA analysis method: In the case of Chongqing Furong Cave

Based on the IPA(Importance-Performance Analysis) method,this paper takes Furong cave in Wulong County,Chongqing City as an example to study the satisfaction of tourism interpretation system from visitors.This research have gained such conclusions as:(1) Because of the rich scientific connotation of karst caves,visitors have high expectation to karst cave tourism interpretation and expect the tour guide combining the scientific knowledge of caves with interestingness in the interpretation to increase the attraction of caves.(2) Interpretation brand in karst caves is an important interpretation media during the visitors’ independent sightseeing,and receive high attention from tourist.They hope interpretation brand be built in the right place and written with simple,accurate and scientific content and icon comply with the international tradition and national standards.Besides,the design of brands ’appearance is expected to coordinate with cave environments.(3) Karst cave visitor center,used frequently,has a great influence on the first impression of visitors.So,the position,appearance,function and special service of the center is an important factor for enhancing tourist overall satisfaction.