The Jurassic Coast Story Book: An approach to geoheritage interpretation from the Jurassic Coast World Heritage Site

The World Heritage status of the Jurassic Coast has important implications for how the geoheritage of the site is communicated to audiences. UNESCO defines World Heritage Sites as places with Outstanding Universal Value to all people that must be preserved for future generations. Building relationships between people and place is key to conservation and on the Jurassic Coast that is delivered by providing audiences with physical, intellectual and emotional access to the Site. Heritage interpretation offers an effective way to develop these connections and create diverse ways for people to engage with the unique Earth Science stories that underpin the World Heritage Status of the Dorset and East Devon Coast. This paper reflects on the approach to interpretation taken by the Jurassic Coast Team and explores the ways in which geoheritage is a challenging subject to interpret. Practitioners on the Jurassic Coast have more recently developed an interpretive approach to help overcome these difficulties. Three categories of geoheritage stories were identified (Landscape, Cultural geology and Earth History) and three interpretive principles were devised (perspective, intimacy and imagination) as a way of scoping out a relevant emotional context for interpretive content. This approach laid the foundation for the development of a new interpretation framework for the Jurassic Coast – The Jurassic Coast Story Book, which will be subject to ongoing testing and evaluation by the new organisation leading on the protection and promotion of the Jurassic Coast World Heritage Site; Jurassic Coast Trust.