| 试析我国企业跨国经营地域市场战略 |
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| 引用本文： | 唐礼智,汤建中.试析我国企业跨国经营地域市场战略[J].地域研究与开发,2001,20(4):10-13. |
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| 作者姓名： | 唐礼智 汤建中 |
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| 作者单位： | 华东师范大学西欧北美研究所, |
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| 基金项目： | 国家自然科学基金资助项目 ( 4 96 710 2 9) |
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| 摘 要： | 制定和实施正确的国际市场战略，是企业从事跨国经营的首要前提和成功的关键。文章首先阐述影响企业跨国经营地域市场选择的主要因素，进而分析世界主要地域市场的特征，最后重点探讨了我国企业跨国经营地域市场战略。
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| 关 键 词： | 企业 跨国经营 地域市场 中国 投资环境 国际市场战略 |
| 文章编号： | 1003-2363(2001)04-0010-04 |
The Strategy on International Business Market of Chinese E nterprise |
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| TANG Li-zhi,TANG Jian-zhong.The Strategy on International Business Market of Chinese E nterprise[J].Areal Research and Development,2001,20(4):10-13. |
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| Authors: | TANG Li-zhi TANG Jian-zhong |
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| Abstract: | To lay down and put into effect the right international market strategy is the essential prerequisite and the key for the chinese transnational enterprises to be succeed in dealing with transnational business. Firstly, the paper expounds the main elements which have the effect on the choice of regional market in the transnational business. And then, on the basis of which makes an analysis of characteristics of main regional markets in the world. Finally it explores regional market strategy of chinese transnational enterprises. |
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| Keywords: | enterprise international business regional market market strategy |
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