Community discourse and the emerging amenity landscapes of the rural American West

We explore the construction of community meaning on an emerging amenity landscape in the western United States through in-depth interviews and ethnographic fieldwork with residents of rural Fremont County, Colorado. The meanings ascribed to community center on different interpretations of home, social interaction, and personal identity. Although in some cases these differences correspond to the conventional division between new and long-term residents, the more significant finding was a discourse of “co-opetition” that captures a broader countywide understanding of community as simultaneous cooperation and competition among local stakeholders. Ultimately, this conceptualization of rural community is a way of negotiating the form and function of the amenity landscape. The production of meaningful social interaction points to opportunities for engaging residents in land management as they interact with one another and the landscape.