| 网络营销控制二三题 |
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| 引用本文： | 岳正华.网络营销控制二三题[J].成都信息工程学院学报,2000,15(1):19-30. |
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| 作者姓名： | 岳正华 |
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| 作者单位： | 成都气象学院,成都,610041 |
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| 摘 要： | 网络营销控制是网络管理的重要内容,开展网络市场营销活动必须有网络运转的有效控制作保证。在讨论网络营销控制特征与内容的基础上,着重分析了网络营销活动的盈利能力、营销效率和营销策略控制的方法与技术。
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| 关 键 词： | 网络营销 盈利能力 营销效率 营销策略控制 |
| 修稿时间： | : |
Some topics on Cyber marketing control |
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| YUE Zheng-hua.Some topics on Cyber marketing control[J].Journal of Chengdu University of Information Technology,2000,15(1):19-30. |
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| Authors: | YUE Zheng-hua |
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| Abstract: | The Cyber marketing control is important in the Cyber management and its development must be guaranteed by the efficient control of the Cyber operation. Based on the features and contents of the Cyber marketing control, The profitability and efficiency of the Cyber marketing and the method and technique of the marketing strategy are analyzed. |
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| Keywords: | Cyber marketing profitability marketing efficiency marketing strategy and control |
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