The spatial shopping behaviour of the urban elderly: A review of the literature

The spatial shopping behaviour of the urban elderly has received increasing attention from researchers in a variety of disciplines including geography, marketing, city planning, and social gerontology. Relevant literature from these diverse sources is reviewed within an organizational framework based on two ‘behavioural’ approaches to retail geography: ‘empirical-behavioural’ and ‘cognitive-behavioural’. Overall, the research findings suggest that the elderly represent a distinctive consumer segment with special problems and needs. In particular, many older shoppers are subject to a wide variety of mobility constraints which ultimately restrict their access to shopping opportunities. However, some work has discovered important differences in the spatial behaviours of subgroups of elderly consumers defined on the basis of such characteristics as health, age, household composition, marital status, income level, and residential location. It is suggested that further research needs to explore more fully how these characteristics may impose variable personal and environmental constraints upon the shopping activities of the urban elderly.