滇西北区域旅游竞争视角下的怒江州旅游产品创新设计研究

通过评述滇西北旅游业发展的总体概况,重新剖析了怒江州旅游资源特征。对该区域几大旅游目的地旅游景观、旅游产品以及旅游市场进行比较,认为滇西北旅游业发展呈替代性竞争的态势。最终将落脚点放到怒江这个滇西北各旅游目的地中的"后起之秀"上,提出旅游产品创新是怒江旅游业发展的关键。并从"高起点、大手笔打造观光型旅游产品;全方位、多角度开拓主题园区型旅游产品;深层次、宽领域挖掘民族文化体验型旅游产品"这3个方面具体对怒江旅游产品类型进行构思与设计。

NORTHWEST YUNNAN COMPETITION FROM THE PERSPECTIVE OF REGIONAL TOURISM PRODUCT INNOVATION NUJIANG DESIGN

Reviews the development of tourism in Northwest Yunnan, re-analyzes the characteristics of the Nujiang State tourism resources. Several major tourist destination in the region, scenic spots, tourist products and tourist market comparisons that showed the development of tourism in Northwest Yunnan alternative competi- tion. The end-result of this will eventually put Nujiang in Northwest Yunnan tourist destinations, takeing a conclu- sionon that product innovation is the key to tourism development in the Nujiang. And from ＂ the high starting point, generous tourists, tourism products to create; all-round, multi-angle-type theme park to open up tourism products; deep-level mining culture and wide-ranging experience-based tourism products＂; these three specific types of tourism products on the idea of the Nujiang design.