广州海外客源市场面临的困境及对策

文章针对广州市20世纪90年代以来海外客源市场面临着增长缓慢、海外游客低消费的发展困境，指出海外客源市场竞争加剧、旅游客源市场结构不合理、大旅游形象塑造不力是阻碍海外客源市场发展的主要原因。最后提出了优化海外客源市场结构、加强旅游大环境建设、树立大旅游理念、优化旅游产品组合及加强与港澳及珠三角地区其它城市的合作等建议。

The Mess of the Abroad Tourism in Guangzhou and So me Advice to this Situation

This paper points out some new questions of the abroad tourists market in Guangzhou: the slower developing speed of abroad tourists and the low expense of abroad tourists in Guangzhou in these years. Then the paper suggests that more and more ardent competition, the big deflection degree of the abroad tourists market structure and the bad tour image of Guangzhou are the main reasons. Finally this paper puts forward some advice in order to develop more quickly abroad tourist market of Guangzhou: optimizing the abroad tourists market structure and the combination of tour product, establishing the thought of big tour, reinforcing the cooperation with HongKong, Macao and other areas.