云南省品牌旅游资源竞争力与旅游流耦合协调特征及其影响因素分析

在构建品牌旅游资源竞争力与旅游流耦合协调模型及其评价指标的基础上，以云南省为典型案例地，运用熵权?TOPSIS模型和耦合协调模型等分析2009—2018年云南省品牌旅游资源竞争力和旅游流耦合协调发展的时空演化特征及其影响因素，发现：① 品牌旅游资源竞争力与旅游流相关系数大于0.8，回归系数为正，两者显著正相关，存在较强的耦合协调关系。② 整体上云南省品牌旅游资源竞争力与旅游流的耦合协调度逐步提高，但各州市二者耦合协调度空间分异较大，具有较为明显的“核心?边缘”空间结构。③ 除接待服务和政策环境因素外，自然环境、旅游交通等正向影响二者耦合协调发展，影响程度“旅游交通与接待服务>人力资本>经济环境>自然环境>基础设施>政策环境>旅游宣传”。④ 针对两者耦合协调发展的不同类型，研究提出完善旅游产品开发、提高旅游交通便利性和加强旅游宣传等促进旅游旅游资源与旅游流耦合协调发展的建议。

Coupling Coordination Characteristics and Its Influencing Factors of Brand Tourism Resources Competitiveness and Tourism Flow in Yunnan Province

On the basis of constructed coupling coordination model and evaluation index of brand tourism resource competitiveness and tourism flow, taking Yunnan as a typical case, this paper analyzes the spatial-temporal characteristics and influencing factors of the coupling coordination development of brand tourism resources competitiveness and tourism flow from 2009 to 2018 by using entropy weight TOPSIS Model and coupling coordination model. It finds that: 1) There is a significant positive correlation between brand tourism resources competitiveness and tourism flow with a strong coupling coordination relationship. 2) As time goes by, the coupling coordination degree of brand tourism resources competitiveness and tourism flow in Yunnan Province is gradually improved, but the spatial difference of coupling coordination degree between the cities is enlarged, demonstrating an obvious ‘Core-periphery’ spatial structure. 3) The influence degree is ‘tourism transportation and reception service > human capital > economic environment > natural environment > Infrastructure > policy environment > tourism publicity’. 4) In view of the different types of coupling and coordinated development, we provide some advices to promote the coordinated development of tourism resources and tourism flows. Such as improve the convenience of tourism transportation and strengthen tourism publicity.