藏北羌塘自然保护区生态-特种旅游开发的SWOT分析

用SWOT分析模式对藏北羌塘自然保护区发展生态旅游的可行性和潜力进行了客观分析，羌塘自然保护区发展生态旅游业的优势有：高原原始自然景观独特，自然资源丰富，具有独一无二的可研究性，具有原生态的藏传文化。劣势有：可进入性差，资源开发程度低，旅游配套设施不完善，自然和文化生态环境脆弱。机遇有西藏旅游市场的开放，西部大开发和国家政策的支持，国内外旅游需求的持续增长，交通条件改善。挑战有生态旅游与生态保护的矛盾，区内旅游分割竞争格局，国内市场竞争日益激烈。认为在羌塘自然保护区发展生态旅游，优势与劣势同样显著，机遇和挑战并存，并据此提出在生态保护的基础上适度开发高端特种旅游产品，打造特种旅游品牌，构架保护区生态旅游“点-轴”系统开发模式，整合资源，走联合发展的道路，从而保障羌塘地区的持续有效发展。

SWOT analysis on developing ecotourism and special tourism in the Qiangtang nature reserve, northern Tibet, China

Based on the SWOT analysis model on the feasibility and potential of ecotourism project in Qiangtang National Nature Reserve of northern Tibet, the advantages and disadvantages on developing ecotourism are identified as following. The advantages are: primitive natural landscape of highland; be rich in natural resources at ease; unique scientific research; plain organism's habits Tibet biography culture. The disadvantages are：poor accessibility; low resource development; tourist facilities inadequate; fragile natural and cultural environment. But meanwhile, the chances and challenges are also analyzed，such as Tibet's tourism market opportunities are opening up; Western Development and national policy support; domestic and international travel continues to grow; traffic conditions improve; the conflict between ecotourism and ecological protection; regional tourism competitive landscape; increasingly fierce competition in the domestic market. Taking all these factors that the Qiangtang Nature Reserve in the development of ecotourism as a significant strengths and weaknesses, opportunities and challenges, and accordingly the basis of ecological protection in the appropriate development of high-end special tourism products, create special tourism brand, truss protected areas ecotourism "spot-axis" system development model, integrates resources, and take the road of joint development, protection Qiangtang continued effective development of the region.