攀西地区特色水果的市场定位

攀西地区具有发展各类果树得天独厚的自然资源优势。根据攀西特色水果的特点和产业发展的条件,在大区域背景下,分析了攀西地区特色水果在国内市场的竞争优势,明确了攀西地区特色水果的市场定位:大力发展早熟枇杷、石榴和晚熟芒果及深加工,以品质的优良、上市时间的优势占领高端市场,把资源优势转化为产品优势和经济优势。在此基础上,提出了攀西地区特色水果发展中需要重视的问题。

Market Orientation of the Characteristic Fruit in Panxi Area

Panxi Area has unique natural resources advantage to develop varieties of fruit trees. Based on the trait of the characteristic fruit in Panxi Area and the conditions to develop the fruit industry, the article analyses, under the background of grand Area, the Panxi Area fruit's competitive advantage in home market and point out the market orientation of the characteristic fruit in Panxi Aarea: make great efforts to develop the planting of early-ripe loquat, early-ripe megranate and late-ripe mango and deep process. Seizing the high price market by the fine quality and the advantage in the time of coming into market, thus, the resources advantage can be turned into product advantage and economical advantage. Also, the article brings about the priority matters in the development of Panxi characteristic fruit industry.