‘We promise you a warm welcome’: tourism to Malta since the 1960s

Tourism is an important element in the Malta economy. This paper traces its development since the 1960s with discussion focussing on the nature of the tourism product, marketing initiatives, arrivals patterns and changes in the accommodation sector. Problems such as an over-dependence on British visitors, the inadequacies of the infrastructure and the limited impact of planning are highlighted. Recent efforts to improve the quality of Maltese tourism are reviewed.