Rise and fall of recent Chinese coastal resort development: Case of Beihai Silver Beach, Guangxi, China |
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Authors: | Jun Liu Jigang Bao |
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Institution: | Department of Tourism Management, South China Normal University, Guangzhou 510631, China; 2. Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China) |
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Abstract: | Based upon a case study of Silver Beach coastal resort of Beihai, Guangxi Zhuang Autonomous Region, this article examines
the rise and fall of Chinese coastal tourist resort development since the 1980s. It explores the causes for and responses
to the decline of Chinese coastal resorts. The data were collected through in-depth interviews with twelve local key information
providers, and secondary information sources such as government archives, survey reports, and resort plans. It was found that
the rise and fall of Chinese coastal resorts in the last three decades is closely linked to the transitional reform from a
central planned economy to a market economy. Three stages of coastal tourism development were identified in a sequence of
rapid growth, decline and redevelopment. It was government financial funds and high local government involvement that promoted
the rapid expansion of coastal resorts during the 1980s. However, coastal resort decline occurred when transitional reform
was intensified and deflationary policy executed after 1992. Institutional failure is found to be the main reason of Chinese
coastal resorts decline since the mid-1990s. The government-dominated pattern could not be sustained and should be restructured
in forthcoming coastal tourism development in China. Revival strategies should emphasize enhancing market-oriented reform
in the declining resorts on both supply and demand sides. |
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Keywords: | coastal resort transitional decline Silver Beach Beihai |
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