基于休闲分类法的生态旅游者行为研究——以观鸟旅游者为例

目前国际上对生态旅游和旅游者行为的研究很多,生态旅游者行为研究逐渐成为热点,又因为其复杂性,对其分类研究也是研究的难点。观鸟旅游是生态旅游最重要的表现形式,对不同类型观鸟旅游者行为特点进行研究是亟待开展的课题。本文运用休闲分类学方法,通过调查到访过董寨的观鸟旅游者的旅游行为、观鸟水平和忠诚度,分析观鸟旅游者行为特征,按照不同类型观鸟生态旅游者分析其行为特征和目的地偏好属性,目的是:(1)应用生态旅游者分类方法研究不同类型观鸟旅游者行为特征;(2)为生态旅游者行为研究提供范例。观鸟旅游者可以被分为3类,即偶尔型、积极型和熟练型;(3)提出观鸟生态旅游的发展策略,加强生态旅游者行为研究;培育生态旅游市场;为经营者提供目标市场的细分和特征。

Ecotourist Behavior Based on Recreational Specialization: A Case Study of Birdwatching Tourists

The study on ecotourism and tourist behavior is currently popular in the world,and ecotourist behavior is gradually becoming a hot spot to be studied.But behavior classification is a difficult issue because of its complexity.Birdwatching is one of the most typical representations of ecotourism,and birdwatching tourists are also the most representative ones in ecotourism market.It is necessary for ecotourism to study the behavior characteristics of the birdwatchers.By taking the method of recreational specialization as a conceptual framework,the birdwatching visitors to Dongzhai Natural Reserve are identified with a questionnaire survey in this study.It is shown that the groups differ in terms of level of behavior involvement and preference of the tourists.Also the behavior characters of the tourists are analyzed,and some suggestions for developing ecotourism are put forward.