Information-seeking intentions of residents regarding the risks of nuclear power plant: an empirical study in China |
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| Authors: | Jing Zeng Jiuchang Wei Dingtao Zhao Weiwei Zhu Jibao Gu |
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| Affiliation: | 1.School of Management,University of Science and Technology of China,Hefei City,People’s Republic of China;2.School of Economics and Management,Southwest University of Science and Technology,Mianyang City,People’s Republic of China;3.Center for Crisis Management Research (Sponsored by Beijing Planning Office of Philosophy and Social Science), School of Public Policy and Management,Tsinghua University,Beijing,People’s Republic of China;4.School of Marxism,Hefei University of Technology,Hefei,People’s Republic of China |
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| Abstract: | Nuclear power development is a controversial issue in the post-Fukushima era. Outlining the effective risk communication strategies is very important. This study attempts to examine the determinants of information-seeking intentions in the context of nuclear power risks. Guided by risk information-seeking models, such as the risk information seeking and processing, this study developed a conceptual model to explore this issue. A survey of the residents (N = 487) near the Haiyang Nuclear Power Plant significantly validated the hypothesized causal relations. Perceived knowledge about nuclear power is important in predicting the perceived risk, information need, and information-seeking intentions. The information need and channel beliefs are significant predictors of information-seeking intentions. Moreover, results also suggest the mediating role of information need in the information-seeking process. However, information-seeking intentions are indirectly, rather than directly, stimulated by perceived risk. Implications and further research are discussed. |
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