基于交通网络视角的跨界旅游区合作的微观机制研究——以武陵山区为例

旅游跨界合作扩大了旅游的场和域。武陵山区作为典型的跨界旅游区,其地域交通网络系统日益成为影响当地旅游合作格局的重要因素。在识别跨界旅游合作主体并分析合作模式的基础上,对当地政府、旅游企业、行业组织三大主体进行调研,并运用结构方程模型构建交通网络优化下的旅游合作模型,探讨交通网络对跨界旅游区合作机制的影响因素和路径。研究发现：① 交通网络优化对旅游合作条件、旅游合作意识有显著正向影响,旅游合作条件、旅游合作意识对旅游合作行为有显著正向影响;交通网络优化对旅游合作行为有间接影响作用,且通过旅游合作条件和合作意识两条路径对合作行为产生正向影响。② 基于各主体在旅游合作进程中的地位不同及其关注点各异,跨界旅游合作机制也存在差异性。研究结论对武陵山区开展跨界旅游合作和旅游产业扶贫具有显著的理论价值和实践意义,同时试图为其他跨界旅游区开展纵深协作融合提供有效借鉴与指导,也可为其他区域旅游发展提供借鉴和参考。

Research on micro-mechanism of cross-border tourism cooperation based on transport network: A case study of Wuling Mountain area

Cross-border tourism cooperation expands the tourism field and domain. In the Wuling Mountain, a typical cross-border area, the traffic has become an important tourism cooperation factor. On the basis of identifying the main body of cross-border tourism cooperation and analyzing the cooperation mode, this paper investigated the three main bodies: local government, tourism enterprise and industry organization, and constructed the model of tourism cooperation under the optimization of traffic network by using structural equation model method to explore the influencing factors and pathways of traffic network on tourism cooperation. The results are obtained as follows: (1) Traffic network optimization had a significant positive impact on tourism cooperation conditions and tourism cooperation consciousness. Tourism cooperation conditions and tourism cooperation awareness of tourism cooperation had a significant positive impact. Traffic network optimization had an indirect effect on tourism cooperative behavior and had a positive impact on cooperative behavior through the two paths of tourism cooperation conditions and tourism cooperation awareness. (2) Based on different statuses of the main bodies in the tourism cooperation, their concerns were different. And there were differences in cooperation mechanism. Thus, implementing tourism cooperation and tourism poverty alleviation in the study area has a high theoretical value and practical significance, which would also provide reference for regional tourism development in other places.