区域合作视野下的海峡西岸旅游区乡村旅游标准差异研究

发展乡村旅游是解决“三农问题”的一条重要途径, 乡村旅游等级质量标准的制定与推广, 为乡村旅游产业持续发展提供了保障。在区域合作框架下, 通过比较台湾海峡西岸旅游区四省(福建、浙江、江西、广东)的乡村旅游的地方标准评判项目, 发现各地乡村旅游等级标准与评定存在差异, 制约了区域乡村旅游一体化发展。提出应从利益相关者的功能分工协作机制、检查项目指标可比评价体系、评估产品的核心价值体系三位一体构建评价标准框架系统, 进一步规范与改善乡村旅游质量评判标准, 推动海西乡村旅游星级标准区域一体化建设, 研究案例具有典型性, 可为规范乡村旅游发展提供指导。

Rural tourism quality standards on the west coast of Taiwan Strait:From the regional cooperation perspective

Development of rural tourism provides an approach to solving the problems with agriculture, farmers and rural areas. Implementation of the standards for the rural tourism quality rating system helps promote the transformation of the traditional rural areas and agriculture resources into collective farms and industrial operations, and helps ensure a sustainable rural tourism development. In this paper, in the context of regional cooperation, we compared the evaluation categories of rural tourism quality standards among the four provinces on the west coast of Taiwan Strait, and found that creation and evaluation of rural tourism quality standards are different in different areas, which hinders the integrated development of the rural tourism industry. It is important to establish the criteria for the tourism products of the same level and quality based on demands and feedback of tourists. The framework of the evaluation system should contain three major components: mechanisms of allocation and cooperation of the functions of stakeholders, examination of the comparable indices of tourism quality, and assessment of the core values of tourism products, in order to further specify and improve the rural tourism quality standards, and to promote the integrated development of star region of rural tourism on the west coast of Taiwan strait. As a typical case, this study serves as a guide for a standardized rural tourism development.