中国本土主题公园旅游体验质量评价及空间分异特征研究

以旅游网评为大数据样本,构建评价体系,测度中国本土69家主题公园的旅游体验质量,揭示其空间分异特征。结果表明：① 旅游网评为全维度评价提供了数据支撑,语义分析可量化旅游主体、客体和情景体验质量;② 旅游体验质量呈现“两头小、中间大”等级结构特征,旅游主体和客体两维度得分级差分布显著,旅游情景维度波动性最大;③ 不同类型的主题公园的相对优势和相对劣势明显不同;④ 不同等级的主题公园旅游体验质量分化不明显;⑤ 主题公园及其旅游体验质量的空间分布在市域尺度上出现空间错位,空间集聚效益显著。

Evaluation and Spatial Differentiation of Tourism Experience Quality of Theme Park in China

The tourism experience quality of Chinese theme parks needs to raise to meet the challenges from outside. A full-dimension evaluation system and its spatial differentiation characteristics provide the basis for differentiation competitive strategy. Tourists’ online reviews provided rich original materials for building quality evaluation model of the tourism experience of theme park. Based on the evaluation model, the tourism experience quality of 69 Chinese theme parks was measured and its spatial differentiation characteristics was revealed. The results show that: 1) Tourists’ online reviews provide a data basis for full-dimension evaluation, and semantic analysis makes some basic constitutes of tourism experience quality which are difficult to quantify measure. 2) Gradation of 69 Chinese theme parks is divied into 4 levels by tourism experience quality score, and the hierarchical structure takes the shape of an olive, which is small at both ends but big in the middle. The tourism experience quality of subject and object present differential distribution, but the tourism experience quality of tourism situational is volatile. 3) The tourism experience quality of different types of the theme parks has different relative superiority and inferiority. 4) The tourism experience quality of different grades of the theme parks is not obvious. 5) The spatial mismatch between spatial distribution of theme parks and its tourism experience quality appears at prefectural level, and the overall Chinese theme parks agglomeration has significant positive effect on its industrial upgrading and promotion of competitiveness.