| 大学生消费行为的微观区位选择特征分析 |
| |
| 引用本文： | 尚志海,叶兆基. 大学生消费行为的微观区位选择特征分析[J]. 云南地理环境研究, 2008, 20(1): 81-84 |
| |
| 作者姓名： | 尚志海 叶兆基 |
| |
| 作者单位： | 嘉应学院,地理系,广东,梅州,514105 |
| |
| 摘 要： | 消费行为是人类社会中的一种复杂行为，其形成的活动空间也呈现出复杂性和多样性的特点。基于消费行为地理学的研究，以消费行为理论、微观区位理论等为依据，对大学生消费行为的微观区位选择进行了初探，以问卷调查得来的第一手资料为基础，对嘉应学院学生消费行为的微观区位选择的特征进行了探讨。通过研究发现，大学生消费行为具有明显的空间圈层结构，认知距离在其选择消费区位时起到了非常重要的作用。
|
| 关 键 词： | 消费行为 大学生 微观区位 嘉应学院 |
| 文章编号： | 1001-7852(2008)01-0081-04 |
| 修稿时间： | 2007-08-13 |
STUDY ON COLLEGE STUDENTS' CONSUMER BEHAVIOR CHOICE IN MICRO-LOCATION ENVIRONMENT |
| |
| SHANG Zhi-hai,YE Zhao-ji. STUDY ON COLLEGE STUDENTS' CONSUMER BEHAVIOR CHOICE IN MICRO-LOCATION ENVIRONMENT[J]. Yunnan Geographic Environment Research, 2008, 20(1): 81-84 |
| |
| Authors: | SHANG Zhi-hai YE Zhao-ji |
| |
| Affiliation: | (Department of Geography, Jiaying University, Meizhou 514105,Guangdong, China) |
| |
| Abstract: | Consumer behavior is one of complex behaviors in human society, the active space of which presents complexity and multiplicity. Based on the theory of consumer behavior and micro-location, this article analyzes college students＇ consumer behavior choice in micro-location environment. On the basis of questionnaire survey, the author studies the student＇ consumer behavior of Jiaying university in micro-location environment. And it is indicated that the student＇ consumer behavior presents ring shape structure and distance recognition plays an important role in it. |
| |
| Keywords: | consumer behavior university student Micro-location Jiaying University |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
