青岛旅游商品开发的回顾与前瞻

青岛旅游商品开发拥有辉煌历史，曾经领导全国消费潮流。但从旅游经济产业结构来看，青岛旅游商品开发存在如下问题：缺乏品牌和特色商品，小规模开发与经营，品种和质量有待加强，流通渠道不畅，购物环境不理想和商品的旅游后影响力不强等。提出相应开发对策；政府宏观指导，名企参与开发，丰富品种和特色，完善购物环境，使物流渠道畅通，将市场分类分层，利用节庆造势，周边联合连动和形成购物胜地。

REVIEW AND PROSPECT ON DEVELOPMENT OF TOURIST GOODS IN QINGDAO

Qingdao has a glorious history of developing the tourist goods, and was leading the country in developing and designing consumer's goods. Although the tourism in Qingdao has made a considerable advance, there are still some problems with the development of tourist goods. The main problems include the lack of famous brand and distinctive goods, small marketing, limited variety of goods and unsatisfactory shopping environment. Some suggestions for developing the tourist good are presented to solve above problems, and the suggestions include the participation of famous enterprises in the tourist goods development, the increase in goods variety, the improvement of shopping environment and the strengthening of commodity circulation.