Choosing the Right Policy Tools to Encourage Watershed Stewardship through the Study of Attitude

Recently, a number of “Payment for Watershed Services” programs have aimed to engage private landowners in watershed stewardship initiatives by offering financial incentives for adopting watershed best management practices. However, a growing field of research suggests that financial incentives alone may be of limited utility to encourage widespread and long-standing behavior change, and other policy tools may be required. This research examines how attitudes may influence enrollment in watershed stewardship programs to shed light the application of incentive, capacity building, and symbolic policy tools. We distributed a questionnaire to rural landowners in the Clackamas River watershed, OR, and received 281 valid responses (29% response rate). We found that attitudes associated with trust, ecological understanding, and technical capacity played more fundamental roles compared with financial considerations. We interpret these findings by evaluating the likely efficacy of various policy tools, and stress the importance of engaging landowners by building capacity and trust.