地质公园旅游形象测量研究

我国旅游业已经从资源驱动、产品驱动、市场驱动进入了形象驱动的阶段，旅游形象策划成为旅游规划的热门话题之一，而旅游形象测量是旅游形象策划的基础和依据。地质公园具有地质与公园双重属性，与其他景区和公园有所区别，因此一般的旅游形象测量方法并不适用于地质公园形象测量。在回顾旅游目的地形象测量相关研究基础上，结合地质公园特点，认为在测量时必须遵循综合性、独特性及科学性三原则，试图构建了地质公园形象测量“天平”模型，分别从发射和接收两个角度来测量地质公园形象。

Study on measuring geopark tourism image

After resources -driven, product -driven and market -driven ,the tourism in China accesses to the image -driven stage. The image of tourism planning has become a hot topic in tourism planning and the tourism image measurement is the basis of tourism image planning . Geoparks, with geology and park attribute, are different from other scenic spots and parks. So the general tourism image measurement method does not apply to the Geopark image measurement. Based on relevant studies, this paper, combining the features of Geoparks,believes that the measurements must be made to follow comprehensive, unique and scientific principles and builds a ＂balance＂ model for Geopark image measurement from the launch and receive two angles respectively.