武汉气候舒适度与游客网络关注度年内变化相关性分析

气候舒适度对旅游地旅游需求量及游客网络关注度具有重要影响．通过对武汉市气候舒适度的评价，并结合2009-2011年游客网络关注度统计资料，采用OLS方法构建了游客网络关注度月指数与气候舒适度的回归模型．研究表明，武汉市气候舒适度指数以及游客网络关注度都呈现出“M”形变化特征，而且游客网络关注度月指数的气候弹性系数为0．883％．本研究为预测武汉市旅游需求量年内变化、游客接待和景区管理提供科学依据．

A Correlative Analysis of the Relationship between Climate Comfort Degree and Tourist Network Attention for Wuhan City

Climate comfort degree is an important environmental factor which affects tourist~ traveling quantity demanded and network attention paid by tourists. Based on the data of climate, evaluating the climate comfort degree of Wuhan city, then based on the data of network attention paid by tourists in 2009--2010, a model which shows the correlative relationship between climate comfort degree and tourist network attention is built by the method of OLS. The results are shown as follows ： the variation characteristic of climate comfort degree and network attention paid by tourists are both present as ＂ M＂, and the monthly index for tourist network attention of climatic elasticity coefficient in Wuhan is 0. 883%. This paper provides a scientific basis for forecasting tourist＇s traveling quantity demanded in Wuhan and tourists receive and management of scenic spots.