Visualizing the relationship between geographic and social media network space

This research explores the relationship between geographic and social media network space. The purpose of this paper is twofold: to perform a geo-enhanced network analysis and to create an example social media network using a select location identified in the study area as important in the results of the geo-enhanced network analysis. A straightforward, non-technical example is provided to the readers on how location data and social media network data can be overlaid to visualize potential local firm to firm and firm to customer connections in geographic and social media network space. An example of how to identify these potential connections locally through social media networks using Twitter is demonstrated. By considering the geographic location in network structures, it is possible to convey the role distance plays in discerning prospective local social media marketing partners, and also track the spread of information flow through social media networks.