农旅融合视角下新型乡村社会关系架构及提升路径——以浙江金华陈界村为例

农旅融合发展作为当前推进乡村建设的重要引擎,为实现乡村振兴,促进新型乡村社会关系下的旅游产业差异化、合作化、创新化发展,基于传统的乡村熟人社会关系特征,梳理乡村社会关系转型要素构架,构建农旅融合视角下亲缘、地缘、业缘、志缘、外缘关系综合作用的新型乡村社会关系“五缘增上”机理模型。通过实地调研、深度访谈,结合GIS空间分析陈界村农旅融合发展中的社会关系特征,总结得出：乡村社会的五缘关系相互支撑、相互渗透、相互反馈,亲缘关系趋向功利化,但仍占主导地位,非亲缘关系正呈现不断增强的趋势。最终,从乡村五缘互补发展路径、乡村人才凝聚振兴路径、利益联合共同信任路径三方面提出发展意见,助推乡村振兴,为乡村旅游产业发展提供借鉴和参考。

New rural social relations framework and promotion path from the perspective of agricultural-travel integration: A case study of Chenjie village in Jinhua,Zhejiang province

The integration of agriculture and tourism is an important engine to propel rural construction. The purpose of the study is to better realize the rural revitalization under the new rural social relations, and promote the differentiation, cooperation and innovative development of tourism. Based on the characteristics of traditional rural acquaintance social relations, this paper combs the transformation elements of rural social relations from the micro perspective. From the perspective of the integration of agriculture and tourism, a new mechanism model of rural social relations is constructed, which is based on the comprehensive effects of kinship, geography, industry, ambition and external relations. This study takes Chenjie village in Jinhua City, Zhejiang province as a typical case area. Based on the field investigation of the case village and its surrounding environment, this study conducted in-depth interviews with the village operators, ordinary villagers, village cadres, tourists and other subjects. Combined with the spatial analysis of geographic information system, we obtained the characteristics of social relations in the integrated development of rural tourism in Chenjie village. The conclusion of the study is that the five relations in rural society support, permeate and feedback each other. Kinship tends to be utilitarian and instrumental, but it still dominates. The geographical relationship is no longer limited to the neighborhood. The scope of communication within the same village, between the neighboring villages and between urban and rural areas is expanding, and the spatial connection has been continuously strengthened. The relationship between industries becomes close, that is, the competition and cooperation in the rural industries are increasing. How the grass-roots government can mobilize the villagers' consciousness of subject and participation becomes the critical condition for the reconstruction of rural society. And the external relationship has become the key to promote the long-term development of rural industry. Finally, the paper puts forward suggestions on the development of rural industry from three aspects: the path of complementary development of rural five elements, the path of rural talents' agglomeration and revitalization, and the path of common trust of interest alliance, so as to consolidate the rural social relations, boost the rural revitalization, and provide reference and reference for the development of the same type of rural tourism industry.