North Florida Dairy Farmer Perceptions Toward the Use of Seasonal Climate Forecast Technology

Evidence of increasing nitrogen levels in the Suwannee River Basin in North Florida demands a collaborative effort to find creative ways to reduce N pollution. This study explores the perspectives, perceptions, and attitudes of dairy farmers regarding adoption of climate forecasts as a potential way to mitigate the problem. These farmers are heavily scrutinized because of their nitrogen emissions. By contrasting scientists' pre-conceived attitudes about the usefulness of ENSO-based forecasts with dairy farmers' perceptions, gathered in a participatory and consensual manner, valuable lessons were learned. A deeper understanding of the day to day realities of dairy farming systems help researchers pinpoint management adaptations that are not only useful, but feasible, in light of improved seasonal climate forecasts. Furthermore, dairy farmers' perceptions regarding the use of seasonal climate information to mitigate the nitrate problem are critical for designing future dairy systems.