| 测绘图书发行管理浅析 |
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| 引用本文： | 孙崇伦,王饰欣. 测绘图书发行管理浅析[J]. 测绘与空间地理信息, 2011, 34(3): 270-271,274 |
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| 作者姓名： | 孙崇伦 王饰欣 |
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| 作者单位： | 哈尔滨地图出版社,黑龙江哈尔滨,150086 |
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| 摘 要： | 中国是世界上最大的图书市场,图书发行竞争异常激烈。发行管理的科学性和发行渠道的畅通是图书打入市场的重要保证。作为测绘行业的出版社同样也要在科学的管理下采取市场化的运作模式才能在瞬息万变的市场竞争中抓住发展机遇,抢得一席之地。
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| 关 键 词： | 地图产品 图书发行 渠道管理 发展机遇 |
A Brief Analysis of Geomatics Book Distribution Management |
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| SUN Chong-lun,WANG Shi-xin. A Brief Analysis of Geomatics Book Distribution Management[J]. Geomatics & Spatial Information Technology, 2011, 34(3): 270-271,274 |
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| Authors: | SUN Chong-lun WANG Shi-xin |
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| Affiliation: | SUN Chong-lun,WANG Shi-xin(Harbin Cartographic Publishing House,Harbin 150086 China) |
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| Abstract: | China is the largest book market in the world,and the distribution of the publication industry is a fiercely competitive occupation.Scientificity of circulation management and smoothness of distribution channels is the important guarantee which makes publication strong competition into the market.A press of surveying and mapping industry should apply market-oriented operation modes under science management.Only in this way it can seize the opportunities and grab a place in the rapidly changing market. |
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| Keywords: | map publication book distribution channel management development opportunities |
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