武汉木兰山旅游资源开发研究

依据国家标准对木兰山风景区旅游资源进行调查和分类,分为自然景源、人文景源和综合景源,在此基础上,通过进一步的实地考察,对风景区的旅游资源进行了分级和评价,同时根据木兰山旅游资源的优劣势讨论了开发利用的方向。即在短期内,深层次的挖掘木兰和宗教文化内涵,打造品牌战略,树立旅游形象。远期可以利用位于武汉近郊的优势,发展乡村休闲度假旅游。

WUHAN MULANSHAN TOURIST RESOURCES DEVELOPMENTAL RESEARCH

We investigated and classificated Mulanshan tourism resources according to the national standards.Divided into natural、humantities and comprehensive scenic resources.On this basis,through the further investigation,grade and evaluate tourism resources of scenic areas.Simultaneously,according to the development of the disadvantages,point out the utilization of direction.Namely in the short term,deeply mine mulan and religious culture connotation,build brand with strategy.In the long term,we can use the advantages of located in wuhan suburb to develop the rural leisure tourism.