自驾车旅游研究

近几个黄金周里自驾车旅游呈现出良好的发展势头,成为各地旅游的新亮点。在目前理论研究匮乏的情况下,认清其概念、内涵和其发展需要的客观基础显得十分必要。加强对自驾车旅游的市场特点和产品组成要素的研究将有利于中国自驾车旅游下一步的健康发展。一些发达国家自驾车旅游发展比较成熟,可以借鉴他们的发展经验,并结合中国具体情况,从政府、自驾车旅游俱乐部、旅行社、媒体等几个自驾车旅游重要参与主体的角度探讨中国自驾车旅游的发展之路。

RESEARCH ON DRIVE TOURISM

In these recent "golden-weeks",drive tourism took on a prosperous developing trend,being the high light of local tourism.It is quite necessary to make clear its connotation and supporting factors when the present theoretical research is deficient.Research on its market and product will be helpful for its healthy development in the future.Since drive tourism has already become a mature industry in some developed countries,we can learn their successful points and at the same time pay attention to our developing situation,finding out the suitable way from the aspects of the roles which government,drive tourism clubs,travel agencies and media should play.