Cartographic Design and Production in the Internet Era: The Example of Tourist Web Maps

Abstract

Some, but not all, branches of the tourist industry make heavy use of maps. The industry has discovered the marketing potential of the Internet but in many cases has not yet fully exploited the extra potential of web maps compared to the traditional paper maps. Web maps can up-to-date tourist information very well but they have to be carefully designed to take account of the limitations of the medium. To be most effective, web maps should be basically simple and convey sufficient information interactively, on request. The map and symbol design should convey intuitively where and how this interaction can take place. This paper summarizes the typical faults found in tourist web map design and provides suggestions on good design practice.