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Cultural Constraints in the Design of Pictographic Symbols
Abstract:Abstract

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International crisis management is a field where numerous national, organisational and domain cultures encounter one another, causing problems in information transfer between various actors. The symbols used in situation maps in this kind of an environment should be culturally independent and value-free in order to be properly understood. However, designing culturally independent symbols is difficult because the cultural background of an individual is complex and influences the interpretation of symbols in many ways. In this paper, we discuss the influences of different cultural background factors on both the design and the comprehension of map symbols. Cultural influences are considered as conventions in code systems, definitions in formal and informal conceptual models, and conventions in aesthetic judgments. As examples in the discussion, we use findings from a symbol design project for situation maps in international crisis management.
Keywords:map symbols  symbol design  symbol testing  cultural influence  aesthetics  code systems
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