Effects of Animations in Zooming and Panning Operations on Web maps: A Web-based Experiment

Abstract

The presentation of graphics and maps on the Internet has led to the development of several new techniques. The use of dynamics and animations in maps has increased, and new types of applications are emerging frequently. Recently, several map providers on the web have introduced zooming in maps as an animated operation. In this paper, we look closer into how the animated zoom is perceived by participants in an experiment, and compare these observations with a corresponding test where the map scale is changed in more abrupt steps. The results indicate significant preference for the animated zoom. The experiment itself is carried out through the World Wide Web and all the participants made their contribution from their own computers.