突破瓶颈 营销文化塑造品牌

中国石油工程设计有限公司（以下简称CPE）结合行业特点,建立了以人为本和客户导向的企业文化,并且以企业文化为营销对象,通过＂营销文化,塑造品牌＂,在行业内独树一帜,很好地实现了客户、员工和企业的共同成长。本文结合CPE塑造品牌的实践,给出了工程咨询设计企业营销文化树品牌的模式。

BREAKTHROUGH CONSTRAINTS AND SHAPE THE BRAND OF THE MARKETING CULTURE

Combined with consulting business characteristics,China Petroleum Engineering Co.,Ltd.（CPE）,established a people-oriented and customer-oriented enterprise culture.CPE is unique in the industry by making enterprise culture as the marketing object,and ＂marketing culture,brand building＂.It realized growth very well among customers,employees and enterprise.In this article,based on the practice of brand building of CPE,it gives the mode of brand building through marketing culture in the engineering consulting and design enterprise.