| 辽宁省温泉旅游小镇发展策略研究 |
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| 引用本文： | 周成,;贾晓丹.辽宁省温泉旅游小镇发展策略研究[J].云南地理环境研究,2014(6):20-26. |
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| 作者姓名： | 周成 ;贾晓丹 |
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| 作者单位： | [1]华东师范大学商学院,上海200241; [2]辽宁师范大学城市与环境学院,大连辽宁116029 |
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| 基金项目： | 辽宁省社科规划基金项目（L13BJY032） |
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| 摘 要： | 辽宁省温泉资源储量丰富,地域分布广泛,开发利用历史悠久。以营口市鲅鱼圈区熊岳镇为例,在对温泉旅游小镇内部优势、劣势和外部机会、威胁进行SWOT定性分析的基础上,结合AHP定量分析法得出其增长型的发展战略,进而提出整合区域旅游资源,树立小镇整体形象;细分旅游客源市场,进行多维组合营销;加大项目投资力度,拓宽旅游融资渠道;加强温泉资源管理,保护优先适度开发等发展温泉旅游小镇的对策建议。
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| 关 键 词： | 温泉旅游 温泉小镇 熊岳镇 |
A STUDY OF DEVELOPMENT STRATEGY OF HOT SPRING TOURISM TOWN IN LIAONING PROVINCE |
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| Institution: | ZHOU Cheng , JIA Xiao - dan (1. Business School, East China Normal University, Shanghai 200241, China; 2. School of Urban and Environment, Liaoning Normal University, Dalian 116029, Liaoning, China) |
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| Abstract: | The hot spring resources are abundant and have a broad distribution in Liaoning province,development of hot spring resources has a long history. Taking the Xiongyue town in Yingkou city as an example,this paper analysed the hot spring town ＇s internal strengths and weaknesses, external opportunities and threats by SWOT qualitative method,then combined with AHP quantitative method,investigated the development strategy of the hot spring town. At last,some relevant suggestions have been put forward, such as integrate the local tourism resources and set up a marketing image for this town,subdivide the tourist market and integrate multidimensional marketing measures,increase the project investment and broaden the financing channels,strengthen the protection of hot spring resources and promote the development of hot spring tourism town moderately. |
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| Keywords: | hot spring tourism hot spring town Xiongyue town |
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