| "集散地"模式在气象节目广告经营中的应用 |
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| 引用本文： | 莫生兆."集散地"模式在气象节目广告经营中的应用[J].气象研究与应用,2005,26(4):51-52. |
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| 作者姓名： | 莫生兆 |
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| 作者单位： | 广西气象台天影广告公司,广西,南宁,530022 |
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| 摘 要： | 通过对商品"集散地"模式的经营理念及其在天气预报电视节目插播广告经营中的具体应用的分析得出竞争越激烈,越要拓展营销渠道.
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| 关 键 词： | 气象影视 "集散地"模式 广告经营 |
| 文章编号： | 1001-5191(2005)04-0051-02 |
| 修稿时间： | 2005年10月11 |
The Application Of "Collection And Distribution Center" Pattern In The Advertisement Operation Of TV Meteorological Program |
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| MO Sheng-zao.The Application Of "Collection And Distribution Center" Pattern In The Advertisement Operation Of TV Meteorological Program[J].Journal of Guangxi Meteorology,2005,26(4):51-52. |
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| Authors: | MO Sheng-zao |
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| Abstract: | This article introduces the management idea of the commodity "the collection and distribution center" pattern and its application in the emerging broadcast advertisement of TV weather forecast program.This example explains that we need to enrich our advertisement marketing method in today's intensive competition. |
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| Keywords: | Meteorological programs "Collection and distribution center" pattern Advertisement management |
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