青岛旅游业与三大旅游市场 --面对奥运和入世的新机遇

旅游所产生的“人流”不仅给青岛带来巨大的“物流”、“财流”、“技术流”、“交通流”、“信息流”，而且产生了一个新的旅游消费领域。“九五”期间青岛市累计接待海内外旅游者5401万人次，累计旅游总收入达到369．4亿元人民币。旅游正在成为青岛经济的一个支柱产业。本文针对支挥青岛旅游业发展的3大旅游市场——入境旅游市场、国内旅游市场、出境旅游市场的现状进行分析，从中展望青岛旅游业的发展前景。

Tourist Industry and Three Tourist Markets in Qingdao

The stream of people generated by the tourism not only brings Qingdao massive material flow, financial flow, technical flow, traffic flow and information flow, but also creates a new tourist consumption field. During the period of 1996 to 2000, Qingdao received 54.01 million domestic and foreign visitors with a total tourist revenue of RMB 36.94 billion yuan, and the tourist industry has become a mainstay industry for the Qingdao economy. In this paper, the present situation of the three tourist markets to support the development of Qingdao tourism is analysed, and the development prospects of Qingdao tourism are also discussed.