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Littering in context(s): Using a quasi-natural experiment to explore geographic influences on antisocial behavior
Institution:1. Department of General Psychology, University of Padua, Italy;2. Human Inspired Technology Research Centre, University of Padua, Italy;1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, 31 Nanyang Link #03-48, 637718, Singapore;2. Nanyang Business School, Nanyang Technological University, Singapore, 52 Nanyang Avenue, 639798, Singapore;1. Manchester Business School, Booth Street West, Manchester, M15 6PB, UK;2. Manchester Metropolitan University Business School, All Saints, Manchester, M15 6BH, UK;3. Bradford University School of Management, Emm Lane, Bradford, BD9 4JL, UK;1. Department of Geography and Environmental Engineering, Johns Hopkins University, Baltimore, MD, USA;2. Social and Behavioral Interventions Program, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA;3. Department of Environmental Health Sciences, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA
Abstract:Social science literature suggests that neighborhood-based visual cues have substantive effects on individuals' littering behaviors. Experimental research on this topic typically alters the appearance of a selected public location, and then monitors changes in littering due to these tightly controlled esthetic changes. The general finding is that littering occurs more frequently in relatively disorderly settings. The current paper extends this work by testing whether or not the same finding holds in more “real life” situations, wherein the operative visual cues come directly from the environment rather than through experimental manipulation. Specifically, the paper empirically identifies two study sites that serve similar functions in their urban system, but that differ markedly in contextual features. At the first site (#1), visual cues include liquor stores, vacant structures, and a noisy interstate highway. Notable visual cues at site #2 are scenic vistas, well-maintained housing, and greenspaces. When the same quasi-natural littering experiment was conducted at both locations, the littering rate was significantly higher at site #1 compared to site #2 (after controlling for individual-level demographic attributes). This result adds value to the applied geography community, as it confirms that spatially-based attributes do influence individual behaviors in a manner consistent with controlled, comparatively acontextual experimental findings. Additionally, the results implicate policy strategies that might be useful for counteracting antisocial urban behavior.
Keywords:Neighborhood effects  Norms  Littering  Applied behavioral geography  Context
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