| 旅游年票推行的市场化及其发展策略研究——以“陕西旅游年票”为例 |
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| 引用本文： | 蒋作明,宋保平.旅游年票推行的市场化及其发展策略研究——以“陕西旅游年票”为例[J].地域研究与开发,2009,28(3). |
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| 作者姓名： | 蒋作明 宋保平 |
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| 作者单位： | 陕西师范大学旅游与环境学院,西安,710062 |
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| 摘 要： | 从旅游年票推出的社会背景入手,在肯定其取得良好的社会效益与经济效益的同时,指出旅游年票推行的实质是一种以较低价格来进行的组合式捆绑销售的旅游营销新模式.以"陕西旅游年票"为例,探讨了旅游年票市场化运行的必要性及其不同阶段的发展模式,进而提出完善旅游年票推行的若干时策,以期对我国旅游年票的推行起到一定的示范作用.
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| 关 键 词： | 旅游年票 市场化运作 门票 陕西省 |
A Study on the Marketability and Countermeasures of Implementing Tour Yearlong Ticket A Case Study of "Shaanxi Tour Yearlong Ticket" |
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| JIANG Zuo-ming,SONG Bao-ping.A Study on the Marketability and Countermeasures of Implementing Tour Yearlong Ticket A Case Study of "Shaanxi Tour Yearlong Ticket"[J].Areal Research and Development,2009,28(3). |
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| Authors: | JIANG Zuo-ming SONG Bao-ping |
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| Institution: | College of Tourism and Environment Science;Shaanxi Normal University;Xi'an 710062;China |
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| Abstract: | At the beginning,the paper analysis the social background of implementing tour yearlong ticket,make sure it made some good social and economic benefits,but it also points out it's real purpose is a new model of tourism marketing with a low price combined sales.Taking the Shaanxi tour yearlong ticket as an example,discusses the necessity of marketability and development pattern of implementing tour yearlong ticke in different stages,it also suggests some countermeasures for its perfect with the purpose of pr... |
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| Keywords: | tour yearlong ticket market-oriented operation admission ticket Shaanxi Province |
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