基于市场结构分析的甘肃省入境旅游市场拓展研究

基于1997—2007年的统计资料，分析甘肃省入境旅游市场结构，并得出结论：从年际变化看，入境旅游市场近年来呈增长趋势，但波动较大；从客源构成看，以外国人市场为主体；从境内流向看，游客主要去往兰州、酒泉和甘南；从消费构成看，以长途交通占的比例最大。建议通过开发旅游精品、确定市场重点、合理进行空间布局及优化旅游消费结构等途径进一步开拓入境旅游市场。

ANALYSIS ON THE INBOUND TOURISM STRUCTURE IN GANSU PROVINCE

Based on 1997 ～ 2007 statistics, inbound tourism market structure of Gansu Province was analyzed: the inbound tourists and income continued the trend of growth in recent years;foreigners market as the main body;the main tourist destinations are Lanzhou, Jiuquan and Gannan;the long-distance traffic is the largest per-centage. The suggestion of further expands of the oversea customer market, such as the certaining market stress, making reasonable space configuration, developing the tourist resources, creating theproduct of popular brand, the optimization tour consumption texture, etc were proposed.