| 美国“未雨绸缪(Ready)”项目及其对我国防震减灾宣传的启示 |
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| 引用本文： | 李红梅,王立军,马凤霞,刘宁.美国“未雨绸缪(Ready)”项目及其对我国防震减灾宣传的启示[J].国际地震动态,2010(11):12-18. |
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| 作者姓名： | 李红梅 王立军 马凤霞 刘宁 |
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| 作者单位： | [1]河北省地震局,石家庄050021 [2]河北传媒学院,石家庄050071 |
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| 摘 要： | 美国的"未雨绸缪(Ready)"项目致力于在全国范围内开展防灾公益宣传,包含面向企业、儿童、老人及残疾人等社会群体的若干扩展项目。自实施以来,它通过多种渠道广泛宣传减灾知识,取得了较高的社会关注度,在面向不同群体的应急宣传中发挥了巨大作用。该项目在广泛动员社会力量、细化宣传对象、充分利用现代媒体技术等方面的宣传经验对我国防震减灾应急宣传具有积极的借鉴意义。
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| 关 键 词： | 未雨绸缪（Ready） 防灾 防震减灾宣传 |
The "Ready" program and its enlightenment to the public education of earthquake disaster prevention in China |
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| Li Hongmei,Wang Lijun,Ma Fengxia,Liu Ning.The "Ready" program and its enlightenment to the public education of earthquake disaster prevention in China[J].Recent Developments in World Seismology,2010(11):12-18. |
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| Authors: | Li Hongmei Wang Lijun Ma Fengxia Liu Ning |
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| Institution: | 1) Earthquake Administration of Hebei Province, Shijiazhuang 050021, China; 2) Hebei Institute of Communication, Shijiazhuang 050071, China ) |
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| Abstract: | The ＂Ready＂ campaign in the US aims to promote national public service advertising for disaster prevention. It includes small programs such as Ready Business, Ready Children and the seniors and disabled people oriented programs. Since its implementation, it distributed knowledge of disaster prevention through various media, which obtained high social concerns and played an important role in educating people of different groups to prepare for emergencies. The program could provide us with experiences in maximizing social participation, specifying public education, making full use of modern media technology and so on. |
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| Keywords: | Ready program disaster prevention public education of earthquake disaster prevention |
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