Developing Mission-Focused Outcomes for a Professional Conference: The Case of the National Conference on Geography Education

Conferences are principal mechanisms for professional organizations to advance their missions. Conference evaluations can measure mission-related outcomes in order to gauge an organization's impact on the professional growth and development of its community and other stakeholders. Using data from two recent conference evaluations, this article examines the impact of the National Conference on Geography Education in an effort to encourage a discussion about possible future directions.