基于链接测度旅游景区吸引力

目前用于测度旅游吸引力的数据多是非公开的第二手资料或采集费时费力的第一手资料。针对以上问题,该文提出了一个基于公开的链接数据度量景区旅游吸引力的新方法。通过北京景区的实证研究,发现景区链接和游客在数量上存在显著的正相关。这种关联表明景区链接数对景区吸引力具有指示作用,链接可以作为测度旅游吸引力的新数据源。研究结果显示,景区客源市场的地理距离影响了景区链接与游客之间的关联程度:景区的客源市场越远,关联度越高;反之,客源市场越近,关联度越低,甚至没有。

Measuring Attractiveness of Attractions Based on Links

Currently the data used for measuring tourism attractiveness are either second-hand materials,which are secret and therefore unavailable,or first-hand materials,which are acquired time-consumingly and laboriously.In order to solve this problem,a novel method for measuring attractiveness of attractions based on public data is proposed in this paper.Through the empirical study of Beijing attractions,link count to an attraction’s website was found to correlated with its visitor number.This relationship suggests links to attractions can be an attractiveness indicator and thus a new source used to measure tourism attractiveness of an attraction.In addition,the research result also shows the degree of correlation between link and visitor count to attractions is influenced by the geographic distance of its tourist markets.The farther the tourism market from an attraction,the higher the correlation between its links and visitors.Conversely,the closer the tourism market from an attraction,the lower the correlation between its links and visitors.